GUYS WANNA KNOW

You can read the copy below from a mix of sites selling this product. Does it deliver what it claims – absolutely. This is the first product fully endorsed by GWK. Easy to use and good for almost any style of hair. Several of the stylists we spoke to use it on their clients and highly recommended it for hold rather than using a cream or hair spray. Warning – go easy as this is potent stuff. You don’t want to walk out of your house looking like Cameron Diaz in Something About Mary.

Redken Rough Clay (20) is a maximum-control matte styler that delivers the intense mattifying texture of clay with smooth, effortless application. It delivers a unique benefit: extreme control cream-clay that is easy to apply, but also delivers the intense mattifying texture of clay. Redken Rough Clay (20) is suitable for all hair types and ideal for men and women with short to medium length hairstyles, who want drastic, directional styles with enduring texture and separation. Redken’s Interbond Conditioning System uses kaolin clay to create instant grab, shocking texture and a matte surface effect. Texturizing beeswax infuses remarkable density, hairspray resins provide maximum control with high definition style, and a UV filter helps protect against environmental aggressors.

Directions of use:

• Rub a small amount in hands and emulsify.
• Apply onto dry hair in a messy manner.
• Reapply for stronger textural effects.
• Washes out easily with shampoo.